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ILLUTHION

ILLUTHION International Immersive Industry Platform bridges the world's premier immersive experiences with the vast Chinese market, empowering immersive experiences not only find local investment but also achieve market triumph. Align with us, where global innovation meets local mastery.

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INTRO

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ILLUTHION is a globally leading platform in the immersive industry, with a core focus on immersive experience licensing & agency services, immersive industry research, event organization, and talent development. Our operations are structured around four key business units including the Immersive Experiences Investment Center, the Immersive Industry Institute, the Immersive Industry Events Center, and the Immersive Academy.
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AGENCY

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At ILLUTHION's Immersive Experiences Investment Center, we are dedicated to creating investment value for industry investors by licensing and agency services for top-tier immersive brands spanning all categories worldwide. To date, we have secured agency rights or spearhead the commercial promotion for 436 premier global immersive projects. This positions us as one of the world's largest agencies for immersive brand licensing.
  • BRANDS

    ILLUTHION's portfolio includes a wide range of popular experiences such as immersive film exhibitions, newmedia art parks, immersive nightwalks, fulldome entertainment centers, immersive theater, immersive dinning experiences, full-sensory virtual reality, and etc.
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    Marvel Avengers STATION

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    Harry Potter: Visions of Magic

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    Jurassic World: The Exhibition

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    Cité Mémoire

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    Avatar: Experience

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    The Infinite

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    Temple Of Light

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    NAKED Flowers

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    Currents

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    Samskara

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    Alice’s Adventures Underground

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    The Grand Expedition

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    MORE

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INSTITUTE

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At ILLUTHION's Immersive Industry Institute, we are committed to providing authentic data and deep insights in the immersive industry through authoritative reports, investment indices, award case selections, and the establishment of industry standards. Our achievements have garnered recognition from over 1,420 influential institutions and media outlets with targeted exposure exceeding 2.75 million impressions.
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REPORT

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The China Immersive Industry Report, produced by ILLUTHION, stands as the authoritative guide recognized by immersive industry a primer, investment reference, and indicator of future trends. The 2024 edition was officially released on May 22, 2024, integrating insights from 68 in-depth interviews, and an analysis of 2.55 million industry information entries. This comprehensive report is endorsed by 47 influential industry leaders.
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AWARD

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The China Immersive Industry Annual Influencial Project Awards, presented by ILLUTHION, is the premier accolade in China's immersive industry. Each year, our committee selects exceptional benchmark projects from thousands of nominations those that have made an extraordinary impact on China's immersive industry. We celebrate these achievements through This Immersive Nation video anthology.
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EVENT

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At ILLUTHION's Immersive Industry Events Center, we are dedicated to organizing networking events with global impact. Our aim is to cultivate a highly egalitarian, open, and collaborative global community. To date, we have successfully hosted 52 globally influential events, inviting 726 industry leaders to share insights and experiences, attracting over 135,000 audience.
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SUMMIT

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ILLUTHION has organized lots of brand events that resonate globally, including the Global Immersive Industry Summit, the Quebec-Shanghai Digital Creativity Summit, the China Immersive Industry Season, the China Immersive Industry Development Forum, and etc. These events showcase our commitment to fostering innovation and collaboration across borders.
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ACADEMY

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At ILLUTHION's Immersive Academy, we are dedicated to nurturing top-tier project development and operation talent through 15 global studytours and specialized courses. To date, we have trained 422 project leaders, with over 15% actively engaged in developing and operating projects, achieving remarkable success.
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STUDY

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At ILLUTHION's Immersive Academy, we operate 15 immersive industry studytours across global hotspots including China, the USA, the UK, Japan, and Singapore. Our tours focus on exploring landmark immersive experience projects, complemented by comprehensive industry training, local guides, lectures from seasoned operators, creative workshops, and networking banquets. These elements combine to broaden our learners' global perspectives.
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RENOWN

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ILLUTHION's founder, Mr. Jay Kong, has been honored as one of the Blooloop 50 Immersive Influencer for his remarkable achievements in global immersive brands licensing and his significant contributions to breaking boundaries within the global immersive industry. Fellow recipients include leaders from renowned organizations such as Disney, Universal Studios, Merlin Entertainments, MGM, Netflix, Gensler, Weta Workshop, Area15, and teamLab.
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ENDORSE

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PARTNER

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E-MAIL

  • ADDRESS
    Room 2082, 126 Yude Road, Xuhui District, Shanghai, China