ILLUTHION
ILLUTHION International Immersive Industry Platform bridges the world's premier immersive experiences with the vast Chinese market, empowering immersive experiences not only find local investment but also achieve market triumph. Align with us, where global innovation meets local mastery.
INTRO
ILLUTHION is a globally leading platform in the immersive industry, with a core focus on immersive experience licensing & agency services, immersive industry research, event organization, and talent development. Our operations are structured around four key business units including the Immersive Experiences Investment Center, the Immersive Industry Institute, the Immersive Industry Events Center, and the Immersive Academy.
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At ILLUTHION's Immersive Experiences Investment Center, we are dedicated to creating investment value for industry investors by licensing and agency services for top-tier immersive brands spanning all categories worldwide. To date, we have secured agency rights or spearhead the commercial promotion for 436 premier global immersive projects. This positions us as one of the world's largest agencies for immersive brand licensing.
BRANDS
ILLUTHION's portfolio includes a wide range of popular experiences such as immersive film exhibitions, newmedia art parks, immersive nightwalks, fulldome entertainment centers, immersive theater, immersive dinning experiences, full-sensory virtual reality, and etc.
Marvel Avengers STATION
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Harry Potter: Visions of Magic
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Jurassic World: The Exhibition
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Cité Mémoire
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Avatar: Experience
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The Infinite
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Temple Of Light
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NAKED Flowers
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Currents
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Samskara
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Alice’s Adventures Underground
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The Grand Expedition
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At ILLUTHION's Immersive Industry Institute, we are committed to providing authentic data and deep insights in the immersive industry through authoritative reports, investment indices, award case selections, and the establishment of industry standards. Our achievements have garnered recognition from over 1,420 influential institutions and media outlets with targeted exposure exceeding 2.75 million impressions.
REPORT
The China Immersive Industry Report, produced by ILLUTHION, stands as the authoritative guide recognized by immersive industry a primer, investment reference, and indicator of future trends. The 2024 edition was officially released on May 22, 2024, integrating insights from 68 in-depth interviews, and an analysis of 2.55 million industry information entries. This comprehensive report is endorsed by 47 influential industry leaders.
AWARD
The China Immersive Industry Annual Influencial Project Awards, presented by ILLUTHION, is the premier accolade in China's immersive industry. Each year, our committee selects exceptional benchmark projects from thousands of nominations those that have made an extraordinary impact on China's immersive industry. We celebrate these achievements through This Immersive Nation video anthology.
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At ILLUTHION's Immersive Industry Events Center, we are dedicated to organizing networking events with global impact. Our aim is to cultivate a highly egalitarian, open, and collaborative global community. To date, we have successfully hosted 52 globally influential events, inviting 726 industry leaders to share insights and experiences, attracting over 135,000 audience.
SUMMIT
ILLUTHION has organized lots of brand events that resonate globally, including the Global Immersive Industry Summit, the Quebec-Shanghai Digital Creativity Summit, the China Immersive Industry Season, the China Immersive Industry Development Forum, and etc. These events showcase our commitment to fostering innovation and collaboration across borders.
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At ILLUTHION's Immersive Academy, we are dedicated to nurturing top-tier project development and operation talent through 15 global studytours and specialized courses. To date, we have trained 422 project leaders, with over 15% actively engaged in developing and operating projects, achieving remarkable success.
STUDY
At ILLUTHION's Immersive Academy, we operate 15 immersive industry studytours across global hotspots including China, the USA, the UK, Japan, and Singapore. Our tours focus on exploring landmark immersive experience projects, complemented by comprehensive industry training, local guides, lectures from seasoned operators, creative workshops, and networking banquets. These elements combine to broaden our learners' global perspectives.
RENOWN
ILLUTHION's founder, Mr. Jay Kong, has been honored as one of the Blooloop 50 Immersive Influencer for his remarkable achievements in global immersive brands licensing and his significant contributions to breaking boundaries within the global immersive industry. Fellow recipients include leaders from renowned organizations such as Disney, Universal Studios, Merlin Entertainments, MGM, Netflix, Gensler, Weta Workshop, Area15, and teamLab.
ENDORSE
ILLUTHION stands out with its wealth of industry experience and unique insights, offering invaluable guidance to professionals and decision-makers. By systematically analyzing the development journey of China's immersive industry and providing accurate predictions of future trends, ILLUTHION delivers critical value that informs and inspires.
Ping Xu
The Secretary-General of the China Association for the Attractions Industry
My connection with the ILLUTHION team, our most trusted partner, began during the early planning stages of our immersive complex The Longest Day in Chang'an. Through intense collaboration and continuous discussions, we forged a relationship built on mutual trust and camaraderie. This partnership laid a solid foundation for igniting the enthusiasm of diverse customer groups, contributing significantly to the project's success.
Fenglong Chen
General Manager of The Longest Day in Chang'an
The design principles and inspiration behind iQIYI's immersive VR experiences, including Luoyang, Horror Stories of Tang Dynasty, and The Legend of Canglan are directly or indirectly influenced by ILLUTHION. In my role as Senior Vice President at iQIYI and with extensive experience in China's immersive industry investments, I wholeheartedly recommend ILLUTHION for the unmatched expertise and innovation.
Hang Zhang
Senior Vice President of iQIYI
ILLUTHION has provided an excellent resource platform and professional guidance for immersive industry cooperation and exchange between China and Canada. This support has been instrumental in helping investors in the immersive industry gain valuable business insights and trend forecasts.
Marina Guo
Vice President of BOP Consulting
ILLUTHION has established itself as a trusted authority in China's immersive industry, driving innovation and shaping the future of immersive experiences through its foresight and adaptability to emerging trends. As an indispensable leader, ILLUTHION plays a crucial role in propelling the immersive industry forward.
Evi Sari
International Board Executive Committee of the Themed Entertainment Association
ILLUTHION's contributions to China's immersive industry are truly commendable. As a steadfast supporter and pioneer in the field, their efforts are nothing short of noble.
Robert Xiong
Chairman, Times Culture & Tourism
ILLUTHION undoubtedly serves as a guiding lighthouse for policy makers, industry professionals, and future investors, offering invaluable direction and inspiration.
Jianing Rao
General Manager of Jiangsu Cultural Creativity
The ILLUTHION team's solid industry investment research capabilities, unique perspectives, and comprehensive database provide all-around support to the industry funds in multiple aspects, including investment feasibility, business model matching, and value-added operations.
Max Mao
Investment Decision Committee Member of XinHuan Fund
The ILLUTHION team exemplifies the deep insights, dedicated execution, and courageous leadership required for the convergence of immersive and cultural tourism industries.
Tao Yang
Investment and Financing Special Committee of the China Scenic Spot Association
The span of investments in the immersive industry ranges from hundreds of thousands to hundreds of millions, making precise calculation of returns on investment crucial in today's economy. The professional capabilities of the ILLUTHION team ensure that investment decision-makers can navigate this landscape efficiently and effectively, avoiding costly detours.
Jiezhong Yi
Deputy Dean of Urban Design and Innovation Research Institute of Central Academy of Fine Arts
PARTNER
