ILLUTHION
Pricing the Experience Economy
INTRO
We are ILLUTHION Immersive Industry Platform, founded in 2013 as a comprehensive platform deeply rooted in the immersive industry and connected to global markets. Our five core capabilities span industry research, project investment, brand licensing, ecosystem development and talent cultivation. Through our four business divisions - the Immersive Experience Investment Center, the Immersive Industry Research Institute, the Immersive Industry Event Center and the Immersive Academy - we connect insight with innovation, brands with content, capital with assets, technology with talent, and domestic markets with international markets.
BASIS
Through long-term research and data accumulation, we have built the foundational infrastructure for immersive industry, including the Future of Entertainment Database, the China Immersive Industry Development White Paper, an industry definition and business-format taxonomy, industry-wide surveys and statistical measurement, and the Immersive Industry Perception Benchmark. Together, these resources establish a common framework for defining, classifying, measuring and comparing the industry. Our benchmark has been substantively adopted across administrative, media, financial, academic and industry settings, serving as a quantitative basis, supporting formal arguments and providing a consistent reference across editions.
SERVICES
We focus on four core business scenarios: experience-based asset securitization; major state-owned cultural and tourism projects; bringing leading global immersive brands and IP to China; and taking Chinese immersive projects, brands and solutions to international markets. Across these scenarios, we connect industry insight, investment, brand licensing, resource organization and operational capabilities to support project planning, commercial structuring and market execution.
TRADE
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BRANDS
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DEALS
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(M.) VALUE
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PAYBACK (MTH.)
Our Immersive Experience Investment Center focuses on brand licensing and joint investment across global immersive brands. We have signed agreements for 416 global immersive brand projects and completed 215 investment transactions, each with a single transaction value of RMB 5 million or more. Our average annual transaction value is RMB 340 million, with an average investment recovery period of 15.8 months. Our core services include international brand licensing and agency, local transaction structuring, joint investment, co-production and full-lifecycle commercial consulting.
PORTFOLIO
Through international brand licensing and agency, local transaction structuring, joint investment, co-production and commercial development, we connect global brands and Chinese content with China's market, local culture, project settings and commercial partners, supporting localization and the development of commercially viable immersive experiences.
Marvel Avengers STATION
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Harry Potter: Visions of Magic
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Jurassic World: The Exhibition
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Cité Mémoire
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Avatar: Experience
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The Infinite
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Temple Of Light
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NAKED Flowers
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Currents
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Samskara
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Alice’s Adventures Underground
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The Grand Expedition
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RESEARCH
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ADVISORY
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SUBSCRIBERS
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ADOPTING-ORGS
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(K.) IMPRESSIONS
Our Immersive Industry Research Institute focuses on industry research, data services and investment advisory. We have provided investment advisory services for 850 investment engagements. Our research reaches 8,208 subscribing institutions, has been adopted by 504 institutions and has generated more than 8.21 million channel impressions. Our core services include underlying immersive asset planning, operating and revenue model design, financial advisory for public REITs, in-depth commercial due diligence, master planning for integrated development and cross-border investment compliance research.
WORKS
Our research portfolio includes the China Immersive Industry Development White Paper, the China Immersive Industry Challenges and Opportunities Report, the China Immersive Industry Strategic Global Expansion Guide: Middle East Edition, and the Measuring the Experience Economy: Immersive Industry Perception Benchmark Empirical Report. The 2024 edition of the White Paper, released on 22 May 2024, comprises 400 pages and nearly 80,000 words, drawing on 59 case studies, 68 face-to-face interviews, 90 policy items, 105 investment questionnaires, 126,000 immersive experience records and 2.55 million industry information items. It was recommended by nearly 50 influential industry figures. Our commissioned research also includes national monitoring reports guided by the Ministry of Culture and Tourism of the People's Republic of China and the National Cultural Data Trading Center. We also present the China Immersive Industry Annual Influential Projects, with selected projects featured in the This Immersive China video anthology.
EXCHANGE
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EVENTS
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GUESTS
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(K.) ATTENDEES
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(M.) IMPRESSIONS
Our Immersive Industry Event Center focuses on organizing major branded events and connecting industry resources, partnerships and global networks. We have hosted 59 medium-to-large-scale branded events, each attracting more than 200 attendees, bringing together 946 influential industry guests and attracting 166,000 professional attendees. Our events have generated more than 45 million online media impressions. Our core services include business-format planning for urban renewal, industry-cluster ecosystem development and investment promotion, overseas project planning and execution, and international industry resource matching.
EVENTS
Our event portfolio includes the Immersive Industry Exhibition at the Yangtze River Delta International Cultural Industries Expo (YRDICIE), China Immersive Industry Season, Global Immersive Industry Summit, China Immersive Industry Development Forum and Québec-Shanghai Digital Creativity Summit. The national-level Immersive Industry Exhibition introduced the concept of the Tenth Art, attracting more than 20,000 professional visitors and generating approximately RMB 35 million in prospective transactions. The Global Summit has featured 120 guests from 11 countries and welcomed 500 attendees from 19 countries, with more than 5,000 livestream views. China Immersive Industry Season featured 17 major events and generated over one million promotional impressions. The Development Forum brought together 110 industry leaders, reached 2,000 companies and institutions, attracted more than 20,000 attendees and received coverage from 580 media outlets. The Québec-Shanghai Summit held three online events with nine influential guests from each side, exploring immersive storytelling, the metaverse, extended reality and cultural tourism destinations.
ACADEMY
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ROUTES
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TRAINED
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COMPANIES
Our Immersive Academy focuses on developing professionals for immersive project development and operations through global study tours and specialized training. We operate 15 Immersive Industry Executive Study Tour routes, covering six cities in China and nine overseas cities, and have trained 422 industry professionals, more than 15% of whom have gone on to invest in, develop or operate immersive projects. We have also delivered customized in-house training for more than 60 cultural, commercial and tourism enterprises. Our core services include team organization, recruitment and training, and building cross-border operations teams.
STUDY
Our Immersive Industry Executive Study Tours are centered on visits to landmark immersive experience projects in China and overseas. Each program combines systematic industry training, guided site visits, lectures by experienced project operators, creative workshops and business networking, giving participants first-hand insights into global immersive industry practices and broadening their professional perspectives.
FOUNDER
Our founder, Mr. Jay Kong, was named to the blooloop 50 Immersive Influencer List 2023 in recognition of his contributions to global brand partnerships and industry standards. To date, he remains the only Chinese representative to have received this global industry recognition.
VOICES
ILLUTHION's industry data system and perception benchmark provide decision-makers with a reliable foundation for advancing a more standardized and mature immersive industry.
Xu Ping
President, China Association of Amusement Parks and Attractions
ILLUTHION combines deep expertise in global-brand localization and location-based entertainment with the strategic insight needed for cross-border expansion and asset-based operations.
Evi Sari
Executive Committee Vice Chair, TEA International Board
ILLUTHION demonstrates China's world-class immersive-industry capabilities and opens exciting opportunities for landmark international collaborations, including in Saudi Arabia.
Paul Owens
Co-founder & President, BOP Consulting
ILLUTHION brings commercial insight and execution capabilities across the immersive value chain, from global-IP localization to cross-sector integration and major project investment assessment.
Ryan Lu
China GM, NEON Group
ILLUTHION's immersive experience design principles and industry methodology provided valuable guidance for our full-sensory VR productions, bringing digital technology and immersive entertainment together.
Zhang Hang
SVP, iQIYI
With its proven track record, industry expertise and commercial network, ILLUTHION was our most trusted strategic partner in developing a new deep-immersive experience for The Longest Day in Chang'an.
Chen Fenglong
Former GM, The Longest Day in Chang'an Project
ILLUTHION's industry insight and execution capabilities provide critical strategic support for developing and investing in immersive cultural-tourism and performing-arts projects.
Ma Chencheng
President, Shanghai Media Group Performing Arts
ILLUTHION combines rigorous investment analysis with forward-looking business-format planning to unlock cultural-tourism asset value and strengthen project feasibility.
Yang Tao
Expert, Investment & Financing Expert Committee, China Association of Tourist Attractions
ILLUTHION's research capabilities, industry assessment models and underlying database provide government industrial funds with robust support for investment evaluation, business-format matching and value-enhancing operations.
Max Mao
Investment Committee Member, Xihuan Emerging Industry Equity Investment Fund
PARTNERS
