「幻境国际沉浸产业平台」是享誉全球的沉浸产业平台，以沉浸产业投资、沉浸资产管理、沉浸品牌授权代理业务为核心，集沉浸产业研究、活动举办、人才培养业务于一体，引领中国沉浸产业全球化、数智化、可持续发展，包含「沉浸体验投资交易中心」、「沉浸产业研究院」、「沉浸产业交流中心」和「沉浸学院」四大业务板块。
ILLUTHION is a globally renowned immersive industry platform. With a core focus on immersive industry investment, immersive asset management, and immersive brand licensing and agency services, we also integrate industry research, event organization, and talent cultivation. We lead the globalization, digitalization, and sustainable development of China’s immersive industry, comprising our four major business divisions: the Immersive Experiences Investment Center, the Immersive Industry Institute, the Immersive Industry Events Center, and the Immersive Academy.
「幻境国际」旗下「沉浸体验投资交易中心」是全球最大的沉浸品牌授权代理机构之一，年均3.6亿元的交易额使得我们成为全球沉浸产业公认的商业中枢。创始人江杰先生因在全球品牌授权代理领域的特殊贡献荣获“Blooloop2023全球沉浸产业年度最具影响力50人”殊荣，也成为了迄今为止唯一获得这项全球沉浸产业最高荣誉的中国代表。在深耕沉浸产业的十余年间，「幻境国际」怀揣“以体验重塑科技时代人文价值”的愿景不断前行，先后成立了国家沉浸文旅产业元素交易平台、国家一级协会中国游艺机游乐园协会沉浸娱乐专业委员会、魁北克上海数字创意平台（魁北克商务局支持）、全球沉浸产业联盟、中国沉浸产业联盟，参与设立国家一级协会中国文化产业协会沉浸文旅专业委员会、文化科技创新服务联盟沉浸产业专业委员会。以下是「幻境国际」旗下已有业务板块介绍：
Our Immersive Experiences Investment Center is one of the world’s largest licensing agencies for immersive brands. With an average annual transaction volume of 360 million RMB, we have become a recognized commercial hub in the global immersive industry. Our founder, Mr. Jay Kong, was honored as one of the “Blooloop 2023 Top 50 Immersive Industry Influencers” for his outstanding contributions to the global brand licensing field, making him the first and only representative from China to receive this prestigious global honor. Over more than a decade of deep engagement in the immersive industry, we at ILLUTHION have forged ahead with the vision of “reshaping humanistic values in the age of technology with experiences.” Over the years, we have established the National Trading Platform for Immersive Cultural and Tourism Industry Elements, the Immersive Entertainment Professional Committee of the China Association of Amusement Parks and Attractions (a national first-level association), the Quebec Shanghai Digital Creativity Platform (supported by the Québec Government Office in Shanghai), the Global Immersive Industry Alliance, the China Immersive Industry Alliance, the Immersive Cultural Tourism Professional Committee of the China Cultural Industry Association (a national first-level association) and the Immersive Industry Professional Committee of the National Culture Science and Technology Innovation Service Alliance.The following is an introduction to our existing business divisions:
沉浸体验投资交易中心
Immersive Experiences Investment Center
「沉浸体验投资交易中心」是全球沉浸体验投资潮流领跑者，致力通过投资和授权代理全球化、全品类、全业态的顶级沉浸品牌项目，为沉浸品牌和产业投资者创造价值；同时提供第三方基金跟投、本土供应链优化、全生命周期运营等一站式投资管理解决方案。
Our Immersive Experiences Investment Center is a global trendsetter in immersive experience investment. We create value for both immersive brands and industry investors by investing in and licensing top-tier, global, multi-category, and multi-format immersive brand projects, while also providing one-stop investment management solutions such as third-party fund co-investment, local supply chain optimization, and full-lifecycle operations.
「沉浸体验投资交易中心」目前已签约授权代理和商业推广436项全球沉浸品牌项目，达成92宗规模以上投资交易，均投资回收周期小于14个月。热门业态覆盖了沉浸国潮街区、沉浸电影特展、新媒体艺术乐园、沉浸光影夜游、沉浸演艺夜游、沉浸球幕娱乐中心、沉浸戏剧、互动戏剧、沉浸美食体验、沉浸魔法酒吧、光影剧本杀酒吧、全域沉浸景区、太空冒险虚拟现实互动影展、增强现实艺术乐园、沉浸亲子乐园、沉浸嘉年华和沉浸艺术节等。「沉浸体验投资交易中心」独家采用包含29项指标的沉浸体验全要素投资评估模型，为每一项投资的营收平效和财务回报提高保驾护航。
We have currently signed licensing agreements for 436 global immersive brand projects and have completed 92 major investment transactions, with an average investment payback period of less than 14 months. Popular licensed formats include immersive Guochao (Chinese-chic) blocks, immersive film exhibitions, new media art parks, immersive light art nightwalks, immersive nighttime spectaculars, immersive dome entertainment centers, immersive theater, interactive drama, immersive dining experiences, immersive magic bars, light art mystery game bars, fully immersive scenic areas, space adventure VR interactive exhibitions, AR art parks, immersive family parks, immersive carnivals, and immersive art festivals. We exclusively use an immersive experience all-element investment evaluation model with 29 indicators to safeguard the revenue efficiency and financial return of every investment.
沉浸产业研究院
Immersive Industry Institute
「沉浸产业研究院」是引领中国沉浸产业快速增长的灯塔，致力为中国沉浸产业投资提供真实的数据与洞见，通过权威报告发布、投资指数发布、奖项案例评选和产业标准制定，树立行业标杆和凝结未来共识；同时提供沉浸综合开发策划、投资可行性研究等咨询服务。「沉浸产业研究院」的产业成果已获得包括人民网、新华网、央广网、央视网、光明网、中国经济网、中国新闻网、中国青年网、中工网、中国网和文旅中国在内超过1420家影响力媒体的报道和引用，垂直曝光超过275万次。
Our Immersive Industry Institute is a beacon guiding the rapid growth of China’s immersive industry. We are committed to providing authentic data and insights for investment in China’s immersive industry. By publishing authoritative reports, investment indices, award-winning case studies, and industry standards, we establish industry benchmarks and build consensus for the future. We also provide consulting services such as integrated immersive development planning and investment feasibility studies. Our Institute’s research and findings have been featured and cited by over 1,420 influential media outlets, including People’s Daily Online, Xinhua Net, CNR.cn, CCTV.com, GMW.cn, China Economic Net, China News Service, China Youth Net, Workercn.cn, China.org.cn, and China Culture & Tourism Network, generating over 2.75 million impressions within the industry.
「沉浸产业研究院」独家开发维护第六代沉浸产业商业数据库「娱乐未来数据库」，数据库包含产业投资指标库、全球市场舆情库、全球产业报告库、全球顶级人才库、全球新型业态库和中国沉浸体验库；出品《中国沉浸产业发展白皮书》（2018-2024年）、《中国沉浸产业挑战与机遇报告》（2025）、《中国沉浸产业战略出海指南（中东篇）》（2025）权威报告，联合撰写由文旅部指导《沉浸文旅新型业态监测年度发展报告》和全国文化大数据交易中心指导的《基于文化数据应用的文化消费新型业态及模式监测报告》；
Our Institute exclusively develops and maintains the 6th generation Future Entertainment immersive industry database, which includes an industry investment indicator database, a global market sentiment database, a global industry report database, a global top talent database, a global new format database, and a China immersive experience database. We produce the authoritative “China Immersive Industry Development White Paper” (2018-2024), “China Immersive Industry Challenges and Opportunities Report“ (2025), “China Immersive Industry Strategic Guide to Global Expansion: The Middle East Focus“ (2025); co-author the “Annual Development Report on the Monitoring of New Immersive Cultural Tourism Industry” under the guidance of the Ministry of Culture and Tourism, and the “New Forms and Patterns of Cultural Consumption Based on Cultural Data Application Monitoring Report” under the guidance of the National Cultural Big Data Trading Center;
颁发“中国沉浸产业年度影响力项目”（2019-2023年）权威奖项；出品《沉浸国度》（2019-2023年）标杆案例展示视频；为690项沉浸产业投资业务提供了专业沉浸综合开发策划和投资咨询服务，已经结案标杆案例包括《长安十二时辰》沉浸主题街区、腾讯企鹅岛沉浸综合体和上海世博文化公园文化IP引入等。2023年，中华人民共和国文化和旅游部在武汉沉浸文旅产业发展论坛上披露了《2021中国沉浸产业发展白皮书》的研究成果和结论，宣布“中国已成为全球沉浸产业最发达国家之一”，包括文化、旅游、娱乐、艺术、消费和地产领域的从业者认识到政府对沉浸产业的重视和沉浸体验所带来的变革力量。
present the authoritative “China Immersive Industry Annual Influential Projects” award (2019-2023); and produce the “This Immersive China” (2019-2023) benchmark case study video series. We have provided professional integrated immersive development planning and investment consulting services for 690 immersive industry investment projects. Our portfolio of landmark projects includes “The Longest Day in Chang’an” immersive theme block, the Tencent Penguin Island immersive complex, and the cultural IP introduction for Shanghai Expo Cultural Park. In 2023, at the Immersive Cultural Tourism Industry Development Forum in Wuhan, the Ministry of Culture and Tourism of the People’s Republic of China disclosed the research findings and conclusions of the “2021 China Immersive Industry Development White Paper,” announcing that “China has become one of the most developed countries in the global immersive industry.” This has led practitioners in fields including culture, tourism, entertainment, art, consumption, and real estate to recognize the government’s emphasis on the immersive industry and the transformative power of immersive experiences.
沉浸产业交流中心
Immersive Industry Events Center
「沉浸产业交流中心」是全球沉浸产业破壁者，致力举办具有全球影响力的大型活动，打造全球沉浸产业生态圈，营造高度平等、开放、互助的全球产业社群。「沉浸产业交流中心」目前已举办具有全球影响力的大型活动52场，共邀726位业内操盘手分享观点和经验，吸引观众13.5万人次。
Our Immersive Industry Events Center is a barrier-breaker in the global immersive industry. We are dedicated to hosting large-scale events with global influence, building a global immersive industry ecosystem, and fostering an equitable, open, and collaborative global industry community. We have hosted 52 large-scale events with global influence, inviting 726 industry leaders to share their insights and experiences, and attracting an audience of 135,000.
具有影响力的品牌活动包括全球沉浸产业峰会、沙特文旅与商贸合作论坛、沉浸娱乐出海机遇高层对话会、魁北克上海数字创意峰会、以情感与沉浸塑造游客体验论坛、中国沉浸产业季、中国沉浸产业发展论坛、中国沉浸产业赋能城市更新论坛、中国沉浸娱乐跨界赋能论坛、中国沉浸文旅产业发展论坛、中国沉浸旅游高质量发展研讨会、中国沉浸娱乐与文旅数字科技创新发展论坛、中国沉浸项目投资运营论坛、长三角文博会文旅新业态融合洽谈会等活动。「沉浸产业交流中心」通过与南京文投五年办会合作，为江苏省引入全球沉浸产业资源和头部品牌，推动南京入选《国务院办公厅通报2021年落实有关重大政策措施真抓实干成效明显的地方名单》。
Our influential brand events include the Global Immersive Industry Online Summit, KSA-China Culture, Tourism & Commerce Forum, Saudi Vision, China Creativity: High-Level Dialogue on Opportunities for Immersive Entertainment Going Global, Quebec Shanghai Digital Creativity Summit, Emotion Amplified: How Technology Elevates Storytelling and Enriches Experience Forum, China Immersive Industry Season, China Immersive Industry Development Forum, Immersive Industry Empowered Urban Renewal Forum, Immersive Entertainment Empowerment Forum, Immersive Cultural Tourism Industry Development Forum, Workshop of High-quality Development of Immersive tourism, China Immersive Entertainment and Cultural Tourism Digital Technology Innovation and Development Forum, Immersive Project Investment and Operation Forum, and the Cultural Tourism New Business Integration Conference at the Yangtze River Delta International Cultural Industries Expo. Through a five-year event partnership with Nanjing Cultural Investment Group, we introduced global immersive industry resources and leading brands to Jiangsu Province, contributing to Nanjing’s inclusion in the “List of Places with Remarkable Results in Implementing Major Policies and Measures in 2021” announced by the General Office of the State Council.
沉浸学院
Immersive Academy
「沉浸学院」是中国沉浸体验操盘手的黄埔军校，致力通过产业游学和产业课程，培养项目开发运营人才。
Our Immersive Academy is the gold standard for training China’s immersive experience leaders. We are committed to cultivating project development and operation talent through the Immersive Industry Study Tour and industry courses.
「沉浸学院」在全球运营15条沉浸产业游学线路、沉浸创作大师班、沉浸在地文化共创营和如此沉浸全球创造者网课，培养422位操盘手学员，其中有超过15%的学员躬身入局，开发运营项目并获得了不俗的成绩，代表学员案例包括《遇见博物馆》、横店“梦外滩度假区”、沉浸景区《东昌阁》、沉浸剧场《雀起无声》、沉浸文化空间《唐宫夜宴》等。「沉浸学院」被中国城商联城市更新工作委、中国建筑文化研究会文化与旅游研究院、华侨城华东集团、巅峰智业旅豆学堂、文旅帮和知学等机构特聘为专家机构，为华侨城、陕西旅游集团、巅峰智业旅豆学堂等60多家文商旅企业提供了企业内部培训。
Our Academy operates 15 Immersive Industry Study Tour routes globally, Immersive Creation Masterclass， Immersive Local Culture Co-creation Camps, and the “This Immersive Globe” global creator online courses. We have trained 422 professional participants, over 15% of whom have entered the field to develop and operate projects with remarkable success. Notable projects from our alumni include “Meet You Museum,” Hengdian World Studios’ “Bund Resort,” the immersive scenic spot “Dongchang Pavilion,” the immersive theater “The Silent Peafowl,” and the immersive cultural space “Tang Dynasty Palace Banquet.” Our Academy has been appointed as an expert institution by the Urban Renewal Committee of China Federation Of Urban Commercial Outlets Construction Administration, the Culture and Tourism Research Institute of the China Architectural Culture Research Association, OCT East China Group, Lysun Lvdou Academy, Wenlvbang, and Zhixue. We have also provided corporate training for over 60 culture, business, and tourism enterprises, including OCT, Shaanxi Tourism Group, and Lysun Lvdou Academy.
专业评价
Testimonials
我们坚实的合作伙伴，从全球主题娱乐行业协会国际董事、中国旅游景区协会投资专家、中信基金投决委员到爱奇艺高级副总裁、《长安十二时辰》项目负责人和英国国家级文化产业咨询公司副总，都给予了「幻境国际沉浸产业平台」高度评价，也欢迎您加入我们的合作行列。
Our esteemed network of partners includes the International Board Director of the Themed Entertainment Association and investment experts from the China Tourist Attractions Association to investment committee members of CITIC Fund, the Senior Vice President of iQIYI, the project leader of “The Longest Day in Chang’an,” and the Deputy Director of a UK national cultural industry consulting firm, have all highly praised our professional capabilities at the ILLUTHION Immersive Industry Platform. We welcome you to join us as a partner.
合作
Collaboration
如您有合作需求：投资沉浸产业基金、投资沉浸品牌项目、投资咨询、委托管理沉浸资产、引入沉浸产业集群、引入沉浸综合体、授权代理沉浸品牌、推广沉浸品牌案例、委托企业培训、赞助沉浸产业活动，欢迎通过以下联系方式与我们取得联系。
For collaboration inquiries, including but not limited to investing in immersive industry funds or brand projects, investment consulting services, immersive asset management, developing an immersive industry cluster or complex in your region, licensing and agency for immersive brands, promotional services for brand case studies, customized corporate training, and sponsorship for immersive industry events, we welcome you to contact us through the channels provided below.
